Accelerator for Marketers

In the days of the yore, a product was designed for a specific culture, a particular market need and a niche demand profile. Invisible boundaries used to separate businesses from large untouched segments, largely due to the lack of language translation services.

The decision-making cycle that a marketer used to keep in mind while wooing a customer had well-demarcated areas on the graph. The attention-capture phase was full of information and appeal. It was later in this cycle that persuasion led to action, or need got converted into a purchase decision.

Then something unexpected happened. Internet arrived. Renaissance in the realm of business redefined politics. Geography underwent a shake-up. Technology, armed with mobility revolution, became the new common denominator and equalised everyone all across the world. Language translation services started populating everywhere.

So now a pack of oats manufactured in the US is not a small batch meant for Americans. Anyone could be opening it the next week after it moves out of the factory. This ‘anyone’ can be a German, French, Dutch or an Asian customer: provided that this new customer can read what the pack says. Or much before that, what this brand’s website or app says. This is where a brand can cut the chase by a large factor and approach new segments.

The decision life cycle is now more complicated but more pervasive than ever before. The identification of need can happen while a person is browsing through a website. The curiosity for more information can be triggered at any point – whether it is clicking on an app, an online marketing message or a line read somewhere in one’s social networking circle. This is why language assumes a never-before significance. It appears on any point in the PLC (Product Life Cycle) graph and it is the only tool that is shrinking the ‘need to persuasion’ gap in one quick moment.

As long as a person is able to comprehend the marketing trigger, a product message, a manual, a social alert, a software footnote; the marketer’s job becomes easier and faster than it was possible, so far. Language translation enables this transformation. It allows a marketer to leapfrog the distance between ignorance and brand-loyalty for a customer in radical ways.

Translation experts do this empowerment by fulfilling the execution bits of a new-age strategy. They are able to hire and leverage professionals in clever and strategic ways, be it a German translation to English, a French aisle or a Japanese website. Language is no more a medium of content but also a lever that can completely change marketing dynamics for brands to apply and tap.

The boundaries get dissolved when a language is applied in a way that is personalised, nuanced, and familiar. This is why it is easy to slip and make language a complex tool, especially in regions that speak German or Spanish. These languages need a special degree of depth and precision of syntax that only professionals can handle. Whether it is translating Dutch to English, or German to English; the structural complexity and cultural context of these languages need expertise and attention to detail.

That’s why it is important to go for the right translation agency, and language translation service which comes with not just a rich pool of talent but also experience to cushion the rigour that some markets demand.

Language can be quite a compelling advantage which can equip brands in unprecedented ways. When tackled in a smart and carefully planned manner, it can be the distinction that makes a brand catch attention quickly and persuade with impact. When handled with negligence, it can be just the opposite force.

Choose to localize and succeed with the best name in the industry – Mayflower Language Services. They can localize your product in 100+ languages, serves in 20+ countries with 1000+ clients and 12+ years of industry experience

Fermented Foods – Choose Beneficial

Many vegetables are grown in a fertile valley far away. Almost as soon as they are harvested, they are flash-frozen and transported on refrigerated trucks to a supermarket near you. You have a freezer at home, and the delivery of healthy nutritious vegetables from farm to consumer is completed easily. Refrigerated trucks keep fresh-picked vegetables viable long enough that your green grocer’s shelves remain well-stocked throughout the year.

Go back just a few decades, and you will find that this was not the case. Winter produced very sparsely populated shelves in the green grocery section of the market. Go back just a few more decades and you will discover that people had to find creative ways to sustain themselves through harsh winters and on long journeys. For thousands of years, people have fermented foods to preserve them for when supplies of fresh foods were not available.

The Romans preserved cabbages with salt, and Genghis Khan fed his armies fermented cabbage to sustain them on their campaigns through Europe. This use of preserved, fermented foods was a common practice for travelers as a source of nutrients. As late as World War I, allied forces relied on fermented cabbage, or sauerkraut as we now know it, to supply nutrients to soldiers on the battlefields of Europe.

The process of fermentation helps to preserve the food for use many months later. Fermentation also generates many health benefits for the consumer. The essential nutrients and vitamins are preserved. Sugars are broken down so they are more easily absorbed with far less insulin or allergy reaction, in the case of lactose intolerance to dairy products. The process also generates enzymes that are essential to supporting the digestion of foods that we eat. Finally, they are natural probiotics, jam-packed with beneficial microorganisms.

A healthy gut, supported by a strong population of beneficial bacteria, serves as a powerful booster for your immune system. The digestive tract is where nutrients are extracted from food and absorbed by the body. Enzyme and microbial activity accelerates digestion and generates enzymes, vitamins and antioxidants that are essential to health. They also protect us from pathogens and flush out toxins from our bodies.

You can find a variety of ready-to-use fermented products at your local supermarket. They include yoghurt, which is fermented milk (usually cow’s milk). The fermentation process breaks down the milk lactose to make it easier to digest and the yoghurt supplies billions of helpful bacteria. Be careful of brands with large amounts of sugar added, as that will create other problems. Another healthy fermented product from milk is kefir, a drink often found in the supermarket refrigerator.

Kombucha tea is another good source of enzymes and beneficial microbes. Kombucha is made from fermenting black tea. Other products you may find in the supermarket include kimchi, a Korean version of fermented cabbage and a mixture of other vegetables. Raw apple cider vinegar is also loaded with beneficial bacteria and has many different uses apart from supporting a healthy digestive system. You may find Japanese products like miso, and natto, both loaded with microbes and used in cooking soups, marinades and sauces.

If you feel adventurous, the processes for making your own fermented yoghurt, kefir, pickles and kimchi are relatively easy and they require no special equipment. Select healthy organic ingredients and you will be able to rely on the process for creating your own healthy, nutritious probiotic foods.

Network Marketing Business Tips That Will Show How To Reach Success

In this powerful article I am going to share with you amazing success principles that will allow you to create massive success in your business. If you decide to take action you will be well on your way to accomplish your goals.

Learn The Proper Skills

If you are serious about generating success in your business, then you must identify the areas in which you are weak. For example, it would be pointless to learn advanced internet marketing concepts if you don’t even know how to use a computer.

In this scenario, it is obvious that your first logical step would be to take a computer class so that you can get up to speed on how computers work. It would be pointless to talk about creating a sales letter if you don’t even understand effective copy writing.

You would first need to take some kind of course which educates you on this subject. Success in business is a step by step process, and you need to have the discipline and patience to go through this process.

The Power Of Your Mind

How strong is your mindset? The reason I ask is that, if you are serious about reaching your goals, you need to develop a strong mindset. We live in a world filled with negative people who love to complain, so now more than ever you need to strengthen your mind.

The most powerful way which I found to achieve this is to read positive books. By becoming an avid reader you will drown out the negative noise that seeks to corrupt your mind. Like one of my mentors used to tell me, “you must seal your mind from negativity.”

Be An Early Bird And Put In The Work

You cannot afford to get complacent if you intend to build a solid business. It’s amazing that people are willing to get up early to go to a low paying job and work hard day after day for someone else, but are not willing to do the same when they are working for themselves.

Like the same mentor I mentioned above used to also tell me, “until you generate the income you desire, you need to get up early and work hard all day long.” It is this kind of attitude that will take you to the top.

Develop A Laser Focus

We are living in a technological world, one where distractions are very common. Now, more than ever, it is vital that you discipline yourself to develop intense focus. Only by remaining focused on your goals will you be able to reach them.

It is this intense focus which will allow you to keep going even when faced with tough challenges. The challenges will certainly arrive, but with laser focus you will be able to overcome them.

Summary

You can achieve anything you desire if you follow the tips I have given you here. You don’t reach success because of some magical or mystical formula. You reach it by applying known and proven concepts.

Multitasking High Cost

In today’s busy world, multitasking is so common that juggling multiple tasks and responsibilities might seem like the best way to get a lot done. While multitasking, what we are really doing is quickly shifting our focus from one thing to the next. Switching from one task to another makes it difficult to avoid distractions and can cause mental blocks that can slow us down, thereby reducing our efficiency.

It has been found that when chronic multitaskers focus on just single task, their brains are less effective and efficient. But, on the other hand, the evidence suggests that if they stop multitasking, they will be able to perform better.

Experts also suggest that the negative impact of chronic, heavy multitasking might be the most detrimental to young minds. At this age, in particular, brains of teens are busy forming important neural connections.

High Cost of Multitasking –

When we multitask, our attention is expended on the act of switching gears from one task to other and, as a result, we never get into the zone for any of the tasks, affecting our performance. Multitasking affects performance in the followings ways:

It Slows One Down – Contrary to the common belief that multitasking saves time, actually it slows us down making us spend more time on an activity because we are jumping back and forth on different activities. Every task requires a particular approach. Once we get into a groove for an activity, we can do it fast and better.

One Makes Mistakes – Experts estimate that multitasking can cause as much as 40% loss in productivity. It has been found that the human brain can handle two complicated tasks without too much difficulty because it has two lobes that can divide responsibility equally between the two. However, adding another task can overwhelm the frontal cortex and increase the number of mistakes one makes.

It Stresses One Out – Multitasking keeps us perpetually in “high alert” mode, which sooner or later can stress us out and cause some stress-related problems.

It Makes One Miss Out – People, who are busy doing two or more things at once, don’t see the obvious things in front of them. For example, while talking on cell phone, we miss noticing an acquaintance passing by us. This is termed inattentional blindness because even though the cell-phone talkers are looking at their surroundings, none of it is actually registering in their brains.

It Makes One Miss Important Details – One is likely to miss important details while doing one or more things at once. It happens more so with older people. Researchers say that as the brain ages, it has a harder time getting back on track after even a brief detour.

It Can Make One Overeat – Being distracted during mealtime can prevent brain from fully processing what one has eaten. This can result in overeating. Even people who eat alone should refrain from turning on the television while eating.

It Can Dampen Creativity – Multitasking uses up most of working memory. So it can take away from our ability to think creatively because so much is already going on in head.

It Can Be Dangerous – Driving when texting or talking on a cell phone, even with a hands-free device, is as dangerous as driving drunken. Even that doesn’t stop people from doing it.

It Can Hurt Relationships – Using a cell phone during a personal conversation can give rise to friction and distrust between partners. Do your relationship a favor by paying your partner some exclusive attention.

Conclusion –

We all multitask at times but it has become a common trend amongst many, especially children and youngsters. In fact, we do it at a high cost because researchers have found that it can cause brain damage resulting in cognitive impairment and a decline in IQ. Moreover, multitasking has been found to slacken our emotional control. In this context, it is all the more important that children and youngsters should avoid multitasking as their young brains are growing.